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Introducing the Asegurate Campaign

posted Jun 11, 2013, 1:07 PM by Julio Zaldivar   [ updated Jun 24, 2013, 10:16 AM by Julio Zaldivar ]
Obama Press conference blog photo2

In partnership with Covered California and three of the largest Spanish media partners, Univision, Telemundo and impreMedia, The California Endowment was joined by President Obama to launch a historic campaign that will help reach the 15 million Latinos in our state. Our president recognized this innovative education and enrollment effort as a Image of Dr. Rossmodel for other states to emulate. This is a great testament of what great work can be done when government, philanthropy and media come together. The campaign, which goes by the name Asegúrate, or "Get Covered: in English, will educate California Latinos about what Obamacare means to them and help them navigate through new enrollment opportunities and systems. This campaign will also help bolster local community and grassroots efforts to drive enrollment throughout California.
This collaboration is already proving to be effective and you can view a snapshot of the power behind this effort through this short clip.
by Robert K. Ross, M.D.
President and CEO
Jun 07, 2013